Unbounce vs ClickFunnels: All you have to know to choose the right landing page builder

Choosing the right landing page builder can make or break your online marketing campaigns. Two of the most popular contenders in this space are Unbounce and ClickFunnels, each boasting powerful features and impressive results. But which one reigns supreme?

This comprehensive comparison dives deep into the features, pricing, pros and cons of both Unbounce and ClickFunnels, helping you make an informed decision for your specific needs. Whether you’re a seasoned marketer or just starting out, this guide will equip you with the knowledge to choose the perfect platform to build high-converting landing pages and maximize your ROI.

1. Unbounce vs ClickFunnels: Creation Interface and Templates Comparison

Let’s start our Unbounce vs ClickFunnels comparison by analyzing the interfaces of the two platforms, as well as the templates available to users, customization options, and ease of use.

Features	Unbounce	ClickFunnels	Winner
Interface Type	Drag-and drop landing page builder with a clean and intuitive interface	Drag-and-drop funnel builder with a more structured workflow	Unbounce
Template Variety	Wide range of landing page templates for various industries, goals, and styles	Predominantly sales focused funnel templates with less stylistic diversity	Unbounce
Template Customization	Highly customizable templates with granular control over individual elements and the ability to add custom CSS	Some limitations on template customization, focusing on pre-designed elements and sections	Unbounce
Mobile Responsiveness	All templates are mobile-responsive and can be previewed and edited in mobile view	All templates are mobile-friendly and automatically adjust for different screen sizes	Tie
Additional Features	Built-in A/B testing, pop-ups, sticky bars, and dynamic text replacement	Built-in email marketing, membership sites, order forms, and webinar hosting	Depends on needs

a. Unbounce creation Interface analysis:

• Strengths:
  
  • Flexibility and Customization: Unbounce allows for greater creative freedom and the ability to
    build unique and branded landing pages.
  • Template Variety: Unbounce provides a wider range of landing page templates for various
    industries, goals, and styles, catering to diverse marketing needs beyond just sales.
  • Landing Page Optimization Features: Unbounce includes more additional features, making it ideal for optimizing landing page performance and conversion rates.

• Weaknesses:
  
  • Learning Curve: Unbounce may have a steeper learning curve compared to ClickFunnels due to its wider range of features and customization options.
  • Limited Sales Funnel Functionality: While Unbounce can be used to build landing pages for
    different stages of a funnel, it lacks the built-in sales focused features and streamlined workflod of Clickfunnels

b. ClickFunnels creation Interface analysis:

• Strengths:
  
  • Ease of Use: ClickFunnels is designed for beginners and offers a simpler and more intuitive
    interface, making it easier to learn and build funnels quickly.
  • Streamlined Funnel Creation: ClickFunnels provides a structured workflow and
    pre-designed elements specifically geared towards building high-converting sales funnels.
  • Integrated Sales Features: ClickFunnels includes built-in features like email marketing,
    membership sites, order forms, and webinar hosting, providing a more comprehensive solution
    for sales funnel management.

• Weaknesses:
  
  • Limited Customization: ClickFunnels offers less flexibility and customization compared to
    Unbounce, which may restrict creative freedom and branding options for landing page design.
  • Template Focus: ClickFunnels’ templates are primarily focused on sales funnels, offering less
    variety for other marketing goals and landing page types.

2. Unbounce vs ClickFunnels: SEO Tools Comparison 

Let’s continue our Unbounce vs ClickFunnels analysis by looking at the SEO tools offered by the two platforms. This is a fundamental aspect for the future performance of your site.

Feature	Unbounce	ClickFunnels	Winner
Keyword Research & Targeting	• Built-in keyword suggestions tool  • Ability to target specific keywords in page titles, meta descriptions, and content  • Integrates with third-party keyword research tools	• Limited keyword research functionality within the platform  • Requires integration with third-party tools for in-depth keyword analysis	Unbounce
On-page  Optimization	• Fully customizable page titles, meta descriptions, and header tags  • Control over image alt tags and internal linking structure  • Ability to optimize content for readability and SEO best practices	• Basic on-page optimization options for page titles, meta descriptions, and headers • Limited control over other on-page elements	Unbounce
Technical SEO	• Fast-loading pages with built-in optimization features  • Mobile responsive templates and AMP (Accelerated Mobile Pages) support  • SSL certificates included for all pages  • Advanced features like schema markup implementation and custom robots.txt editing	• Mobile-responsive templates and CDN for faster loading times  • SSL certificates included • Basic robots.txt and sitemap.xml editing capabilities	Unbounce
Content Marketing Tools	• No built-in blogging platform  • Requires integration with external content management systems (CMS)	• Limited content creation features within the platform  • Focus on creating sales-oriented content within funnels	Unbounce
Backlink Analysis & Monitoring	• No native backlink analysis tools  • Requires integration with third-party SEO tools	• No built-in backlink analysis functionality  • Requires integration with external tools for backlink monitoring	Tie
Reporting & Analytics	• Conversion tracking and A/B testing for landing pages  • Basic SEO performance metrics like organic traffic and keyword rankings  • Integrates with third-party analytics tools for deeper insights	• Funnel analytics with focus on conversion rates and sales performance • Limited SEO-specific reporting within the platform	Unbounce

a. Unbounce SEO Tools Analysis:

• Strengths: Unbounce shines in its comprehensive SEO tools and granular control over individual landing
  page optimization. It provides a wider range of features for keyword research and targeting,
  on-page optimization, and technical SEO. Additionally, Unbounce integrates seamlessly with various CMS
  platforms and analytics tools, making it ideal for comprehensive SEO strategies and in-depth analysis.

• Weaknesses: As for its creation interface, Unbounce may have a steeper learning curve due to its
  wider range of features. It also lacks built-in content marketing tools and backlink analysis, requiring
  integration with third-party solutions.

b. ClickFunnels SEO Tools Analysis:

• Strengths: ClickFunnels excels in its streamlined approach to building sales funnels with basic SEO considerations built-in. It offers a user-friendly interface and focuses on driving conversions within the funnel
  structure.

• Weaknesses: ClickFunnels provides limited SEO tools compared to Unbounce, particularly in keyword research, on-page optimization, and technical SEO. It also lacks native content marketing and backlink
  analysis features.

3. Unbounce vs ClickFunnels: Security, Reliability, Compliance & Scalability Comparison

Feature	Unbounce	ClickFunnels	Best for this Feature
Security	• Secure data centers with multiple layers of physical and technical security  • Data encryption at rest and in transit  • Regular security audits and penetration testing  • Two-factor authentication available	• Secure data centers with industry-standard security practices  • Data encryption at rest and in transit  • Regular security updates	Tie
Reliability	• High uptime SLAs (Service Level Agreements)  • Redundant infrastructure and disaster recovery plans  • Real-time monitoring and performance optimization	• High uptime guarantees  • Reliable infrastructure with failover mechanisms	Tie
Compliance	• GDPR and CCPA compliant  • Supports data privacy regulations through features like cookie consent management and data deletion tools	• GDPR and CCPA compliant  • Offers tools for managing data privacy and consent	Tie
Scalability	• Multiple pricing tiers to accommodate different traffic volumes and feature needs  • Flexible infrastructure that can scale to meet growing demands  • Integrations with various marketing and analytics tools	• Different pricing plans with varying feature sets and traffic limits  • Ability to handle high traffic volumes  • Integrations with marketing and sales tools	Unbounce

4. Unbounce vs ClickFunnels: Detailed Pricing Comparison

	Build	Experiment	Optimize	Concierge	Basic	Pro	Funnel Hacker
Price	$99/month	$149/month	$249/month	$649/month	$147/month	$197/month	$297/month
Landing Pages & Popups	Unlimited	Unlimited	Unlimited	Unlimited	20 Funnels	100 Funnels	Unlimited funnels
Traffic & Conversions	500 conversions	1,000 conversions	2,500 conversions	10,000 conversions	10,000 Contacts	25,000 Contacts	200,000 Contacts
Unique Visitors	20,000	30,000	40,000	100,000	Unlimited	Unlimited	Unlimited
Custom Domains	1	2	3	5	1	3	9
Free-trial	14 days	14 days	14 days	14 days	14 days	14 days	14 days

Prices are subject to change at any time. To view them in real-time, you can visit the Unbounce official website and Clickfunnels official website.

Overall:

Unbounce is the more affordable option, especially for businesses on a budget. However, ClickFunnels may be
worth the investment if you need its advanced sales funnel features and built-in marketing automation.

5. Unbounce vs ClickFunnels: Real customers reviews comparison

Let’s take a look at what people think about these two tools by examining a list of the ratings each platform has received on three independent sites, ensuring greater transparency.

a. Clickfunnels customer reviews

Last update: 04/07/2024

G2 – 4.5 / 391 reviews:

GetApp – 4.6 / 648 reviews:

TrustRadius – 7.4 out of 10 / 2,150 reviews:

b. Unbounce customer reviews

G2 – 4.4 / 359 reviews:

GetApp – 4.6 / 254 reviews:

TrustRadius – 7.4 out of 10 / 2,150 reviews:

Unbounce and Clickfunnels have received nearly identical ratings from users across all review platforms. So, it’s a tie in this regard.

Conclusion

Unbounce and Clickfunnels are both excellent tools that have proven themselves over the years. Therefore, the choice between them will depend on your specific needs and profile.

Accordingly, we will conclude this Unbounce vs Clickfunnels comparison by summarizing in one sentence the strengths and weaknesses of each tool, and we will highlight which type of users each of the two platforms is intended for:

• Choose ClickFunnels if: You need an all-in-one solution for creating sales funnels that includes landing pages, email marketing, and payment processing. It’s great for entrepreneurs and small businesses focused on sales.
• Choose Unbounce if: Your main focus is on creating and optimizing landing pages to improve conversion rates. It’s ideal for marketers and companies that rely heavily on PPC campaigns and need to tailor landing pages for different audiences or campaigns.

Unbounce target Users:

• Marketers and Entrepreneurs: Individuals or teams who are looking to build and test high-converting landing pages without needing deep technical knowledge or web development skills.
• Small to Medium-sized Businesses (SMBs): Companies that want to launch marketing campaigns quickly and value a platform that allows for detailed customization and optimization of landing pages.
• Agencies: Marketing agencies that design and manage multiple landing pages for a variety of clients, valuing the ability to easily create unique, branded pages for each campaign.
• E-commerce: Businesses that need to create promotional pages for products or sales campaigns and wish to optimize pages based on visitor behavior and conversion data.

ClickFunnels target Users:

• Online Entrepreneurs: Individuals who are looking to sell products or services online and want an all-in-one platform to create sales funnels that guide visitors through the sales process.
• Digital Marketers: Professionals who focus on building comprehensive online marketing campaigns and require integrated tools for email marketing, webinars, and membership sites.
• Business Owners: Those who need a tool that not only helps in landing page creation but also in generating leads, creating sales, and delivering products or services online.
• Course Creators and Influencers: Users who are looking to build entire sales systems around their content and can benefit from ClickFunnels’ capabilities to create membership areas and manage affiliate programs.

Exploring Further Options:

While both Unbounce and ClickFunnels offer robust features, there are numerous other landing page and funnel builders available. For those interested in broadening their options, consider our in-depth analysis of OptimizePress vs ClickFunnels to find the platform that best aligns with your particular needs.