![You are currently viewing ClickFunnels vs ConvertKit : Comprehensive comparison [April 2024]](https://marketingtools-reviews.com/wp-content/uploads/2024/04/ClickFunnels-vs-ConvertKit.png)
ClickFunnels vs ConvertKit: Sales funnels builder vs Email marketing automation
In the world of digital marketing, the right tools can make all the difference. Whether you’re an online entrepreneur, a small business owner, or a seasoned marketer, you’re likely on the hunt for a platform that can streamline your efforts.
You want a tool that can help you generate leads, increase online sales, and boost conversion rates. Two names that often come up in this context are ClickFunnels and ConvertKit.
Both are powerful marketing tools, but they serve different purposes and cater to different needs. ClickFunnels is a comprehensive sales funnel builder, designed to create and manage complex sales funnels. On the other hand, ConvertKit is primarily an email marketing platform, focusing on simplicity and ease of use for creators.
But which one is right for you?
In this article, we’ll provide a comprehensive comparison between ClickFunnels and ConvertKit. We’ll delve into their features, benefits, and drawbacks, helping you understand which tool might be best suited for your specific needs.
Whether you’re looking to optimize your email marketing, create high-converting landing pages, or automate your marketing efforts, this guide will help you make an informed decision.
So, let’s dive in and explore ClickFunnels vs ConvertKit.
1. Understanding ClickFunnels and ConvertKit
Before we delve into the comparison, it’s important to understand what each platform is designed to do.
Both ClickFunnels and ConvertKit are powerful tools in their own right, but they serve different purposes and cater to different needs.
a. What is ClickFunnels?
ClickFunnels is a robust sales funnel builder.
It’s designed to help businesses create and manage complex sales funnels with ease.
With ClickFunnels, you can design custom landing pages, set up email and Facebook marketing automation, and even create an affiliate program.
It’s an all-in-one solution for businesses looking to optimize their online sales process.
b. What is ConvertKit?
ConvertKit, on the other hand, is primarily an email marketing platform.
It’s designed with simplicity and ease of use in mind, making it a favorite among creators, bloggers, and small businesses.
With ConvertKit, you can easily segment and tag subscribers, create and send beautiful emails, and set up automated email sequences.
It’s a powerful tool for anyone looking to grow and engage their audience through email marketing.
c. ClickFunnels vs ConvertKit : Key Differences at a Glance
While both ClickFunnels and ConvertKit offer marketing automation, they differ in their core functionalities and target audience.
ClickFunnels is a comprehensive tool for building sales funnels. It’s ideal for businesses that want to create a streamlined sales process from landing page to checkout.
ConvertKit, on the other hand, is an email marketing platform. It’s perfect for creators and small businesses that want to grow their audience and engage with them through email.
In terms of pricing, ClickFunnels is more expensive, reflecting its all-in-one approach. ConvertKit, however, offers a free plan for up to 1,000 subscribers, making it more accessible for beginners.
Finally, ClickFunnels has a steeper learning curve due to its extensive features, while ConvertKit is known for its simplicity and ease of use.
2. ClickFunnels vs ConvertKit : Core Features Compared
When comparing ClickFunnels and ConvertKit, it’s crucial to look at their core features.
These features are what set these platforms apart and make them valuable tools for digital marketing.
Let’s take a closer look at how they stack up in terms of sales funnel creation, email marketing capabilities, landing page design and functionality, and automation and segmentation.
e. Sales Funnel Creation
ClickFunnels shines when it comes to sales funnel creation.
It offers a drag-and-drop editor for creating custom landing pages and sales funnels.
You can easily add upsells, downsells, and order bumps to maximize online sales.
ClickFunnels also includes A/B testing features to optimize conversion rates on landing pages and funnels.
In contrast, ConvertKit doesn’t focus on sales funnel creation.
Its primary function is email marketing, although it does offer landing page templates and a simple form builder.
d. Email Marketing Capabilities
ConvertKit excels in email marketing.
It provides customizable email templates and automation tools for efficient email campaigns.
You can easily segment and tag subscribers for targeted email marketing.
ConvertKit also offers a visual automation builder to create complex email sequences with ease.
On the other hand, ClickFunnels also offers email marketing capabilities through its Actionetics feature.
However, it’s not as comprehensive or user-friendly as ConvertKit’s email marketing features.
f. ClickFunnels vs ConvertKit: Landing Page Design and Functionality
ClickFunnels offers a robust landing page builder.
You can customize every element on the page, add videos, countdown timers, and even create pop-ups and alert bars.
ClickFunnels also offers a marketplace for pre-built funnels and templates.
ConvertKit’s landing page builder, on the other hand, is more straightforward.
It focuses on high conversion rates and simplicity.
You can choose from a variety of templates, all of which are optimized for conversion.
g. ClickFunnels vs ConvertKit: Automation and Segmentation
Both ClickFunnels and ConvertKit offer automation and segmentation features.
ClickFunnels’ automation is tied to its sales funnel builder.
You can set up automation based on user behavior within the funnel, such as sending follow-up emails or triggering upsells.
ConvertKit’s automation, however, is more focused on email marketing.
You can set up automated email sequences, tag and segment subscribers based on their actions, and even automate your entire email marketing workflow.
In terms of segmentation, both platforms offer robust options, but ConvertKit’s are more advanced and intuitive.
3. ClickFunnels vs ConvertKit: Pricing and Value for Money [April 2024]
When choosing a marketing tool, pricing is a significant factor.
It’s not just about how much you pay, but also what you get for your money.
Let’s compare the pricing structures of ClickFunnels and ConvertKit to see which offers better value.
a. ClickFunnels Pricing Structure [April 2024]
In April 2024, ClickFunnels offers three pricing plans for its marketing software:
The Basic Plan is priced at $127 per month (or $147 per month for monthly payments). This plan includes 20 sales funnels, 100 pages, 1 user, 3 payment gateways, 3 custom domains, chat support, access to FunnelFlix (basic version), and the Funnel Hacker Forum.
The Pro Plan is priced at $157 per month (or $197 per month for monthly payments). It offers additional features and is suitable for businesses with multiple ongoing projects.
The Funnel Hacker Plan is priced at $208 per month (or $297 per month for monthly payments). This is the most comprehensive plan, providing unlimited features and resources for large enterprises with extensive marketing needs.
ClickFunnels can be more expensive compared to other tools, but its pricing reflects its all-in-one approach to sales funnels.
b. ConvertKit Pricing Structure [April 2024]
ConvertKit offers a more straightforward pricing structure.
ConvertKit offers three pricing plans, as of April 202424:
- Free: This plan is for new creators building their list and includes unlimited emails, forms, and landing pages, as well as the ability to sell digital products and subscriptions to up to 1,000 subscribers for free.
- Creator – $9 / month: This plan is for growing creators automating their work and includes unlimited landing pages, forms, broadcasts, audience tagging and segmentation, automated email sequences, visual automation builders, third-party integrations, additional team members, newsletter referral system, and free migration from another tool.
- Creator Pro – $25 / month:: This plan is for established creators scaling their business and includes all the features of the Creator plan, plus free recommendations, paid recommendations, and a dedicated account manager.
ConvertKit’s pricing is based on the number of subscribers, making it a scalable solution for growing businesses.
4. ClickFunnels vs ConvertKit: Ease of Use and User Experience
The user experience is a crucial aspect of any marketing tool.
It can impact how quickly you can set up campaigns and how effectively you can manage your marketing efforts.
Let’s take a look at the user experience offered by ClickFunnels vs ConvertKit.
ClickFunnels has a user interface designed for building complex funnels with multiple steps.
While it offers a drag-and-drop editor for creating custom landing pages and sales funnels, it has a steeper learning curve due to its extensive features.
However, once you get the hang of it, ClickFunnels can be a powerful tool for creating and managing your sales funnels.
On the other hand, ConvertKit’s user interface is clean and user-friendly.
Its minimalist design focuses on functionality without unnecessary features, making it easy to navigate even for non-technical users.
Whether you’re setting up email campaigns, creating landing pages, or managing your subscriber list, ConvertKit makes the process straightforward and efficient.
5. ClickFunnels vs ConvertKit: Integration and Extensibility
The ability to integrate with other tools and platforms is a key feature of any marketing software.
It allows you to extend the functionality of the tool and streamline your marketing processes.
Let’s see how ClickFunnels and ConvertKit fare in this aspect.
a. ClickFunnels Integrations
ClickFunnels offers extensive third-party integrations to extend its capabilities.
These integrations include email marketing platforms, webinar services, CRM systems, and major payment gateways for processing online payments.
Here are some of the key integrations offered by ClickFunnels:
- Email marketing platforms (e.g., Aweber, GetResponse)
- Webinar platforms (e.g., GoToWebinar, Zoom)
- CRM systems (e.g., Infusionsoft, ActiveCampaign)
- Payment gateways (e.g., Stripe, PayPal)
b. ConvertKit Integrations
ConvertKit also offers a range of integrations to enhance its functionality.
It integrates with e-commerce platforms like Shopify for seamless product sales, and its API allows for custom integrations with other tools and services.
Here are some of the key integrations offered by ConvertKit:
- E-commerce platforms (e.g., Shopify, WooCommerce)
- Landing page builders (e.g., Leadpages, Instapage)
- Membership site platforms (e.g., Teachable, Thinkific)
- CRM systems (e.g., Salesforce, Zoho CRM)
6. ClickFunnels vs ConvertKit: Customer Support and Community
When using a marketing tool, having access to reliable customer support and a helpful community can make a big difference.
It can help you resolve issues quickly, learn new strategies, and get the most out of the tool.
Let’s compare the customer support and community offered by ClickFunnels and ConvertKit.
a. Support Offered by ClickFunnels
ClickFunnels provides a variety of support options for its users.
These include a help desk, live chat, and a Facebook group.
The ClickFunnels Facebook group is particularly active, with users often sharing tips, strategies, and success stories.
b. Support Offered by ConvertKit
ConvertKit also offers robust customer support.
Their support includes email and live chat options.
In addition to this, ConvertKit hosts workshops and webinars to educate users on email marketing best practices.
They also have a community forum for user discussions and networking.
by Neil Thomas (https://unsplash.com/@finleydesign)
7. ClickFunnels vs ConvertKit: Real-World Use Cases
Understanding how others have used ClickFunnels and ConvertKit can provide valuable insights.
It can help you see how these tools can be applied in real-world scenarios.
Let’s look at some success stories from users of both platforms.
a. ClickFunnels’ third party reviews [April 2024]
ClickFunnels has generally positive reviews on G2, GetApp, and Trustpilot, with users praising its ease of use, features, and customer support.
However, some users have criticized the platform for its high cost, bugs, and polarizing brand, as well as its limited customization options and steep learning curve.
- G2 – 4.5 / 391 reviews
- GetApp – 4.6 / 648 reviews
- Trustpilot – 4.5/ 2150 reviews
b. Convertkit’s third party reviews [April 2024]
ConvertKit has received positive reviews on Trustpilot, G2, and GetApp, with users praising its ease of use, customer support, and features for creators.
However, some users have reported issues with the platform’s automation rules and email deliverability, as well as its pricing, which is based on the number of subscribers.
- G2 – 4.4 / 199 reviews
- GetApp – 4.7 / 204 reviews
- Trustpilot – 3.3 / 43 reviews
8. Final Thoughts: Which One Should You Choose?
Choosing between ClickFunnels and ConvertKit depends on your specific needs.
Both platforms offer unique features that can benefit different types of businesses.
Let’s summarize when you might want to choose one over the other.
a. When to Choose ClickFunnels
ClickFunnels is a great choice if you’re looking to build complex sales funnels.
It’s ideal for businesses that require detailed funnel analytics and reporting.
Here are some situations when you might choose ClickFunnels over ConvertKit:
- E-Commerce and Product Sales
- Lead Generation for High-Ticket Items
- Webinar Funnels
- Membership Sites
- A/B Testing and Optimization
- Integrated Marketing Needs
b. When to Choose ConvertKit
On the other hand, ConvertKit shines in its simplicity and focus on email marketing.
It’s a favorite among bloggers, authors, and content creators.
If you’re new to email marketing or have limited technical skills, ConvertKit’s ease of use makes it a strong choice.
- Email Marketing Campaigns
- Content Creators
- Subscriber Engagement and Segmentation
- Selling Digital Products and Subscriptions
- Automations and Workflows
- Ease of Use and Simplicity
- Cost-Effectiveness for Email Marketing
If you wish to continue your search for the ideal landing page builder, we recommend our detailed analysis of Kabaji vs ClickFunnels, as it is a direct competitor to ConvertKit. You can also get a general overview of the available options on the market by reading our review of the best landing page builder.